Posts Tagged ‘web 2.0’

Is your website ready for mobile devices?

One thing is clear in 2017, if you want to compete in search engines, you must have a mobile-optimized website. This may bring up a lot of questions:

  1. How important is this option to my website?
  2. How do I make my website mobile friendly?
  3. What will it cost to do this?
  4. What else do I need to consider?

There is no single answer to any of these questions but there are some guidelines:

1. First know your desired user.

If your customers or employees use mobile devices frequently or if they do/ want to use a smart phone or tablet, this topic is really important. In general, recent research shows consumers spend 5 HOURS per day on mobile devices. This is especially true for younger age groups, entertainment and sports content and products/services whose marketing relies on social networking.

2. Plan for smaller screens.

The major challenge to using the web on mobile devices is that the amount of space is smaller on these devices. Desktop monitors are typically 24 inches or larger with screen resolutions that are typically twice that of even newer iPads. There are two main ways to address this: responsive design and mobile menu integration.

A responsive website is designed so that it adjusts to the size of the display. Each element and piece of content is reduced in size to conform to the device used to display it. If your website is built that way AND if your content is not too dense, your website may be well received as is. If your content is too dense, it would be wise to add mobile menus and mobile layout so the design changes based on screen size. This reduces the need to magnify the screen or scroll multiple times to see content. The best examples of content dense websites are news organizations. The BBC website is a good example. I reproduced the mobile vs. desktop version below.

Desktop

Desktop

bbc_mobilehomebbc_sectionsmenu                 Mobile menus were used to make the screens less cluttered and still allow users to get to the content. Can you imagine how difficult it would be to read on a small screen?

So for your website, the key is how much information appears on any one page. This is subjective of course. If it does not overload your users, you may not need to create a mobile menu. You still need to use technology that works on mobile devices or else replace it with mobile friendly content. There were plans to integrate Flash into mobile players but that dream never materialized. With the ability to render images in javascript or derivations of it, Flash should be avoided.

3. How much does it cost to mobile optimize?

The question of cost depends on how your website is made currently. If your site was not created as a responsive design and the appearance is poor, we would recommend it be upgraded to a mobile-response theme. If your site was made in html only, it will need to have code inserted into them to detect the device in use. Then a different display will have to be created for each device.

Many content management systems (CMS) have be upgraded to include responsive code for mobile layouts. This includes Joomla, Drupal and WordPress. If your site needs a mobile menu, the steps to create mobile menus are similar. The costs will vary depending. We recommend you discuss the current need, the future and the return on investment with your developer and marketing team and avoid a hasty decision.

4. What standards do I optimize for?

Mobile phones seem to be standardizing around the Android and iPhone operating systems. Tablets seem to be standardizing around the iPad and Kindle operating systems. The screen sizes on each device and each platform determine the screen size and resolution available. So it is worthwhile to stay informed on these specs periodically. Aside from that, how your site displays on a particular mobile browser depends on the age of the device and how the user has it configured.

At Landau Digital we can help you mobile optimize your site.

As experts in Joomla and WordPress, we can convert your site to a responsive layout. By doing this, you can have the perfect layout no matter which device your users are one.

Optimizing Your LinkedIN Profile

LinkedIn has become the number one source for researching potential business partners. If you are in business, your LinkedIN profile should be well flushed out so people looking up information will get a very clear picture of your capabilities.

To help you flush out your profile we have compiled links to tutorials to assist you in accomplishing specific LinkedIN tasks. We would recommend you go through the whole list and do each item one by one, but if you are really time pressed, at least do the general and company profile portions.

General Profile

At the very least, your profile should contain the following information. Here are links for tutorials to add each piece:

Company profile

Companies have separate profiles than individuals. Many people do not realize this. When you add your work experience, you can type in the name of your company, but it’s better if you connect with the LinkedIN profile for your company. If your company does not have a profile, you should create one. Here are tutorials on connecting with your company profile:

Other Social Networks

If you have activities in other social arenas, you can pull in that information to give updates on your LinkedIN profile. This not only offers an easy way to keep your profile fresh, but also lets people know other areas where they can interact with you. Here are tutorials to make these connections:

Recommendations

Receiving and giving recommendations are a way to add some great oomph to your profile. It’s not always easy to ask for recommendations, but it’s easier if you give one first. Choose people from various jobs so you have several recommendations for each position you’ve held. Here are tutorials for recommendations:

Groups

Groups are an excellent way to share your expertise and be noticed by others in your industry. Groups are a great way to start conversations, or get involved in valuable discussions. Join groups that are for your industry or include individuals in complimentary businesses. Here are tutorials for participating in groups:

Conclusion

Are you in LinkedIN? Let’s connect! Also, what are your favorite groups in LinkedIN? Let us know in the comments.

What is Social Media?

You hear about social media all the time in the news, but what exactly does it mean when you are into it? We scoured the web and found some definitions that are interesting as well as informative.

Wikipedia had the most intellectual definition: “Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from online content consumers into online content producers.”

Nicki Laycoax had the funniest definition: “Infectious excitement inducing product/service evangelism leading to the best form of marketing — Word of Mouth… a.k.a. Social Marketing.”

Brian Boland had the simplest definition:Social Media is the identity that’s online enabling people to share, create and drive connections across media.”

Our Simple Web Toolbox definition: “Social media is the interaction of individuals using online tools. This includes community tools to invoke a live conversation, such as Twitter or Skype, or one-on-one tools to distribute information in hopes of a response, such as email or blogs. It is the new way to do online marketing and to strengthen your online presence. It is not a fad, it’s a new way of communicating that is here to stay.”

Internet tools generally considered part of social media:

What is your definition?

We’d love to hear what your definition is and how you use it. In the comments, we’d love to hear your answers to these questions:

  • How you define social media?
  • Are you a player or a watcher?
  • Do you use it to increase your online presence, or is it a focal point of your online marketing campaign?
  • If you aren’t using it, why not?