Posts Tagged ‘communication’

Optimizing Your LinkedIN Profile

LinkedIn has become the number one source for researching potential business partners. If you are in business, your LinkedIN profile should be well flushed out so people looking up information will get a very clear picture of your capabilities.

To help you flush out your profile we have compiled links to tutorials to assist you in accomplishing specific LinkedIN tasks. We would recommend you go through the whole list and do each item one by one, but if you are really time pressed, at least do the general and company profile portions.

General Profile

At the very least, your profile should contain the following information. Here are links for tutorials to add each piece:

Company profile

Companies have separate profiles than individuals. Many people do not realize this. When you add your work experience, you can type in the name of your company, but it’s better if you connect with the LinkedIN profile for your company. If your company does not have a profile, you should create one. Here are tutorials on connecting with your company profile:

Other Social Networks

If you have activities in other social arenas, you can pull in that information to give updates on your LinkedIN profile. This not only offers an easy way to keep your profile fresh, but also lets people know other areas where they can interact with you. Here are tutorials to make these connections:

Recommendations

Receiving and giving recommendations are a way to add some great oomph to your profile. It’s not always easy to ask for recommendations, but it’s easier if you give one first. Choose people from various jobs so you have several recommendations for each position you’ve held. Here are tutorials for recommendations:

Groups

Groups are an excellent way to share your expertise and be noticed by others in your industry. Groups are a great way to start conversations, or get involved in valuable discussions. Join groups that are for your industry or include individuals in complimentary businesses. Here are tutorials for participating in groups:

Conclusion

Are you in LinkedIN? Let’s connect! Also, what are your favorite groups in LinkedIN? Let us know in the comments.

What is Social Media?

You hear about social media all the time in the news, but what exactly does it mean when you are into it? We scoured the web and found some definitions that are interesting as well as informative.

Wikipedia had the most intellectual definition: “Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from online content consumers into online content producers.”

Nicki Laycoax had the funniest definition: “Infectious excitement inducing product/service evangelism leading to the best form of marketing — Word of Mouth… a.k.a. Social Marketing.”

Brian Boland had the simplest definition:Social Media is the identity that’s online enabling people to share, create and drive connections across media.”

Our Simple Web Toolbox definition: “Social media is the interaction of individuals using online tools. This includes community tools to invoke a live conversation, such as Twitter or Skype, or one-on-one tools to distribute information in hopes of a response, such as email or blogs. It is the new way to do online marketing and to strengthen your online presence. It is not a fad, it’s a new way of communicating that is here to stay.”

Internet tools generally considered part of social media:

What is your definition?

We’d love to hear what your definition is and how you use it. In the comments, we’d love to hear your answers to these questions:

  • How you define social media?
  • Are you a player or a watcher?
  • Do you use it to increase your online presence, or is it a focal point of your online marketing campaign?
  • If you aren’t using it, why not?