SEO Strategy: Do-it-Yourself or Hire an Expert?

For all of you who have a website, I’m certain you have an SEO strategy in place that you implement on a weekly basis without fail. No? Well, I have news for you — SEO is not an option. It’s not a matter of if, but when. If you want to be found in the search engines, you’re going to have to work for it.

In February 2009, Netcraft did a research study that estimated there were more then 215 million websites worldwide. And Google has said they have indexed over 30 billion web pages. That’s some pretty stiff competition, so you better roll up your sleeves and dive into that SEO plan!

What if I don’t have an SEO plan?

How do you begin the process of implementing an SEO plan? The first step is to determine your available resources to engage in an active SEO strategy. Your resources would include:

  • Budget available
  • Man hours available
  • Internal SEO knowledge amongst employees
  • Technical knowledge of your website
  • Capability of learning about SEO

Basically, your resources include: $money + time + knowledge.

Do-it-Yourself or Hire an Expert?

Now that you know what resources are at your disposal, ask yourself the following questions:

  • Do I have a minimum of $1,000 a month to spend on SEO?
  • Are the people in my company already overloaded and have little or no time to spend on SEO?
  • Do I have a hard time coming up with a single person in my company who would have the knowledge or capability of learning SEO techniques?
  • Do I need my rankings to jump quickly (i.e. a strong, swift implementation of a plan)?
  • Is my competition using an SEO professional to help their rankings?
  • Is my website an integral part of growing my business?

If you answer yes to all of these questions, then an expert would be an optimum choice for you. If you answered no to all of them, then you need to considering doing SEO yourself. If you have mixed answers, you need to make a determination based on budget and man hours available.

Budget and man hours are generally the two biggest determining factors when choosing who should implement SEO for your site. Most of our clients are small to medium businesses with little or no budget, so obviously an expert is not an option. Some are so small no man hours are available either, so doing it in-house is also not possible. But if you have neither, then you have to adjust your perspective and find room in one or the other so you can put a plan in place.

If your website is integral to your business, then SEO must be a part of your plan. While self-implemented SEO may seem inadequate, it’s better than no SEO at all. If you’re a small company feeling the pinch of money and time, I encourage you to find an hour a day (could be shared by more than one person) to begin implementing SEO techniques. Over time your efforts will accumulate, and while they may not show dramatic results, they will have an effect.

What if I don’t have the budget, but have no clue how to do it myself?

Then you will have to do a hybrid of self/expert implementation. You will have to engage an expert to teach you, but you will implement the SEO tasks. There are many excellent books available on SEO, or you could take an online SEO class (at Landau Digital we offer a Do-it-Yourself SEO webinar). You could also follow blogs of SEO experts to learn and implement strategies. Some of our favorite blogs to follow:

Doing it myself sounds too hard!

SEO can be very intimidating. There are aspects of it, like keyword selection, that require focus and some deductive logic. So perhaps for those tasks you get some assistance. But some of the tasks to implement SEO, like link building, can be implemented by somebody with basic use of the Internet. Just remember that a little is better than none.

But I have heard SEO experts are charlatans!

Just like any industry, there are some that take advantage, and the Internet industry is no exception. SEO implementation can be tedious to track, and some aspects are not trackable. So you rely on the honesty of the company that is providing your services.

It is best if you could choose a company that comes recommended from an actual customer. In lieu of that, read the following articles on how to choose and hire an SEO company:

It is worth the time to investigate your options so you choose a company that will provide the services for a fair price, while also implementing the latest techniques to gain optimum results. Steer clear of any company that promises top spots in Google search results. While SEO strategies are very effective, there is no way to guarantee results.


SEO should be taken seriously. If you have the budget, an expert is the way to go. But if you don’t, then find a way to implement a plan in-house. The goal is to be seen online, and you need to use the means available to you to achieve this objective!

6 Responses to “SEO Strategy: Do-it-Yourself or Hire an Expert?”

  1. Social comments and analytics for this post…

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  2. I found your blog post while searching Google. Very relevant especially as this is not an issue which a lot of peaople know that well

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