The dramatic snowstorm on Sunday, December 26 dumped over 30 inches of snow on the city of Newark. The citizens were trapped in their homes, often unable to get emergency medical assistance or even groceries. But never fear their Mayor was armed with a Smartphone and a Twitter account! Throughout the clean-up process Mayor Cory [...]

The end of 2010 has brought us two excellent white papers that analyze the state of the open-source CMS world. They analyze popularity of various CMS systems, as well as perception of how easy these systems are to use. If you are trying to decide between WordPress, Drupal or Joomla (the 3 most popular), these [...]

How do you know if your social media campaign is paying off? This is probably the #1 question we are asked as a company contemplates instituted a social media plan. Everybody wants to know if it is worth the time investment. Truth is, if you plan the appropriate strategy, you should see positive returns, but [...]

The business blog is unlike almost any other kind of blog. This is a specialist audience, and it wants information. Opinions, this audience can take or leave, but information quality is critical. If you’ve ever seen induction software, with its painstaking attention to basic detail, that’s the sort of quality you need. Business blog basics [...]

Did you know you can hide your status updates from select “friends” on Facebook? A relatively new feature, this is one of my favorite security updates that Facebook has done in awhile. I have a lot of “friends” of Facebook. Now clearly in the world of Social Media, a “friend” is a pretty loose word [...]

You have worked very hard to create your website and/or blog, and you have probably spent a fair amount of time creating personas in the world of social media. You have built up some regular traffic, and you find the Internet is a friendly place after all. Then something unexpected happens… a negative comment on [...]