Optimizing Your LinkedIN Profile

LinkedIn has become the number one source for researching potential business partners. If you are in business, your LinkedIN profile should be well flushed out so people looking up information will get a very clear picture of your capabilities.

To help you flush out your profile we have compiled links to tutorials to assist you in accomplishing specific LinkedIN tasks. We would recommend you go through the whole list and do each item one by one, but if you are really time pressed, at least do the general and company profile portions.

General Profile

At the very least, your profile should contain the following information. Here are links for tutorials to add each piece:

Company profile

Companies have separate profiles than individuals. Many people do not realize this. When you add your work experience, you can type in the name of your company, but it’s better if you connect with the LinkedIN profile for your company. If your company does not have a profile, you should create one. Here are tutorials on connecting with your company profile:

Other Social Networks

If you have activities in other social arenas, you can pull in that information to give updates on your LinkedIN profile. This not only offers an easy way to keep your profile fresh, but also lets people know other areas where they can interact with you. Here are tutorials to make these connections:

Recommendations

Receiving and giving recommendations are a way to add some great oomph to your profile. It’s not always easy to ask for recommendations, but it’s easier if you give one first. Choose people from various jobs so you have several recommendations for each position you’ve held. Here are tutorials for recommendations:

Groups

Groups are an excellent way to share your expertise and be noticed by others in your industry. Groups are a great way to start conversations, or get involved in valuable discussions. Join groups that are for your industry or include individuals in complimentary businesses. Here are tutorials for participating in groups:

Conclusion

Are you in LinkedIN? Let’s connect! Also, what are your favorite groups in LinkedIN? Let us know in the comments.

2 Responses to “Optimizing Your LinkedIN Profile”

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  2. Muy buen post me gusto la lectura!