Book Review: Patience + Time = Successful Blog
I first came across the work of Mike CJ (@mikecj) while perusing Twitter for blogging information. He and Nathan Hangen (@nhangen) collaborated on a brilliant idea – Beyond Blogging. In this book they interview 15 six-figure bloggers who share their detailed secrets of blogging success.
So it was no surprise to me when I heard that in one year Mike had helped his wife Julie create Lanzarote Information, a successful blog about the island they live it. It also didn’t surprise me when I heard he’d written a case study about their success, because he’s clearly a successful writer. What truly did surprise me, and pleased me, is that he shared all this great information for FREE in his case study: The blog that went from zero to full time income in one year.
Many of our clients ask us questions about blogging:
- How much time does it take?
- How much effort do I have to put in?
- What should I write about?
- Can I make money off my blog?
- How can I make money?
- How do I get people to read my blog?
Reading Mike’s case study is a real-life example that answers all these questions. I was amazed at the level of detail he shared, including the specific amount of monthly income they achieved. One of the most interesting parts of the case study is when he shares the creative advertising program they developed, and how they were approached by multi-national corporations for advertising space on the blog.
But I think the best thing about Mike’s case study is the example it provides for the patience and perseverance that are required to have a successful blog. He talks about the specific steps they took each month, and the quantity of content generated from Julie’s dedicated efforts. People want their new blog to be successful in a heartbeat, but that is not the reality in the blogosphere. Mike has shown that anybody can do it, if you are willing to work through the challenging days and wait it out until success flows in.
In writing a review I often believe I should look at both the good and not-so-good. But I really couldn’t find anything to be critical about. If you are serious about blogging, I strongly suggest you read Mike’s e-book, The blog that went from zero to full time income in one year. It will give you a very realistic picture of what you will need to do in order to succeed. He’s giving it away for free, so what have you got to lose?
Thanks for bringing this to our attention. I participated in the Beyond Blogging consultancy and found Mike (and Nathan) to have wonderful insight and input about blogging. I’m going to download this right now.
Thanks Bonnie – very kind words. And Hi Joel! Good to see you here, my friend.
All I’d add for your readers is two things:
1/ All the hard work was Julie’s, writing it up was easy!
2/ I hope that once and for all it will dispel the myth that blogging is an easy way to make money, whilst reinforcing the truth that you can make a good income from it.
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This post was mentioned on Twitter by landaudesign: The beyond blogging author has a new book http://short.to/15jwy #blogging…
Mike, thanks for the clarification. I really do think the study brings home the point that it is possible to make money on a blog, but it doesn’t come with a stroke of luck — just good, hard work.
Thanks for your comment, Joel! Glad this was helpful! It was great to read and I’m glad to recommend it to others.
Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!