Archive for the ‘Uncategorized’ Category

How to Claim Google Authorship

GoogleAuthorshipIf you write content for the web, you should claim your Google Authorship to help establish your online reputation. Many don’t realize that Google Authorship brings a level of authority to your posts, tying them into your Google+ profile that can help establish you as an expert in your field of knowledge.

Google Authorship was created as a way to verify quality of content. By tying specific content to a real person, they can not only validate your online profile, but they begin to see a collection of content as interconnected information. They can weigh the quality based on quantity, thus determining how good is the content you write.

Establishing Google Authorship requires 2 steps:

1) Enter your Google+ profile link on your website user profile. How you do this varies by website type. In some cases you might need a plugin. Here is a tutorial that shows you how to do it in WordPress. Here is a plugin that lets you do it in Joomla.

2) The second step is to add content links in your Google+ profile. This tells Google where you are writing content. This tutorial will show you how to edit your Google+ profile.

Once you have added your Google+ Authorship, then anything you write on the sites connected will show up with your photo and byline. These links are more likely to get clicked in Google searches, which means more eye balls appreciating your work.

Do-it-Yourself SEO is Easier Than You Think!

At Landau Design we work with small business website clients who often do not have budgets for outside SEO teams. We knew they could do SEO on their own if only they had a road map. So we created a series of classes to them them Do-it-Yourself SEO.

SEO does not have to be hard or complex!
There are many aspects to SEO, but if you approach it methodically, adding steps as you go along, you can create a very success SEO effort that will bring results – more traffic to your website!

What we teach in Do-it-Yourself SEO:
Our SEO classes are comprised of two 5-week classes – Part 1 and Part 2. Part 1 is not a prerequisite for Part 2, but obviously the more you learn the better.

Do-it-Yourself SEO Part 1:

  • Why You Need an SEO Internet Strategy
  • Keywords and How to Use Them
  • Optimizing Your Website for SEO
  • Get Fast SEO Results!
  • Using Social Media for SEO Points

Do-it-Yourself SEO Part 2:

  • Local Search for Optimum Results
  • Blog Writing for SEO Points
  • How Your Competitors Can Help Your SEO
  • Why you need Google Analytics to help your SEO strategy
  • Aggregate Information Sites Can Enhance Your Web Presence & SEO

Register today for Do-it-Yourself SEO. The cost is $239 for Part 1 OR Part 2. Save 25% when you register for both classes at the same time! The classes are held via GoToMeeting, so you do not have to travel anywhere. You can tune in from the comfort of your office!

Submit a Blog to Technorati to Help SEO

Technorati is one of the most robust blog directories and an excellent way to gain back links and traffic for your blog. It’s very simple to submit a blog or any page that has an RSS feed.

What can I submit to Techorati?
You can submit any page that has an RSS feed. It does not necessarily have to be a blog. We submit sections of Joomla sites, Squidoo and Hubspot pages as well as regular blogs. Here are some examples of page you can submit to Technorati:

How do I submit an RSS feed to Technorati?
It’s very simple to submit your feed. Just follow these steps:

1. Create a Technorati account and sign in.

2. In the top right corner of the window click your User ID to go to your account profile. This link is just to the left of your photo and the sign out link.

3. Scroll to the bottom of the account screen. You will see a field labeled “Start a blog claim.” Enter the URL you want to submit into this field. Click the “claim” button.

4. Enter the details of your RSS feed. Submit your claim.

5. Technorati will send you an email with a code in it. This verification code is there way of knowing that you actually own the blog that you are trying to claim. You need to create a blog post with that code in it. The code is just going to be a bunch of letters and numbers, like this: SZQ9UWQDVWWW. You need to create an entry in your RSS feed where you add this code. Then Technorati will scan your site, find the code and know that you own that URL.

6. Once you submit the code, go back to your Technorati account (see step 2), and scroll down to the listing that shows the site you submitted. Click the “Check Claim” button. This takes you to a screen for just that site.

7. Make sure you have entered the code on your site (step 5). Now click the verify site URL button. Now Technorati will go to your site, verify that the code is there and you will have claimed this site in their database.

Having problems?
The Technorati technical support information is right on their website. It has great resources to help you if you run into a problem.

Worried Your Joomla Site Might Get Hacked?

Joomla is not invulnerable even though it is a robust content management system. Any website, not matter how it is constructed or secured, is vulnerable to hacking attacks. Because Joomla has standards about the way it works, in some ways it gives a road map to hackers looking for a way in.

Landau Design has created a comprehensive Squidoo lens that provides information on how to secure your Joomla website to prevent hacking. If for some reason your Joomla site got hacked, we also provide information on how to repair a Joomla hacking problem.

Please read 15 Ways to Secure Your Joomla Website and take the steps to prevent hacking attempts!

Small Businesses Have Big Gains With Social Media

The Social Media Examiner recently released the 2011 Social Media Marketing Report, which provides an excellent picture of how social media is effect the business world. It was no surprise to discover that small businesses have had tremendous gains using social media. The biggest gains were seen in

  • Exposure for the business
  • Increased website traffic
  • Improved search rankings
  • Lead generation
  • Reduced marketing expenses
  • Increased sales

Read the summary of the survey results in the Social Media Examiner article Small Businesses Benefit Most from Social Media.