Posted by
Erin Inatsugu on 06 Apr 2010 under
Facebook,
Online Marketing,
Social Media |
2 CommentsYou’ve got your Facebook Fan page, and you’ve set up the administrators, now is a great time to figure how to best utilize your energy and time in maintaining your page. Installing Google Analytics on your Facebook page can give you some real insight into what kind of marketing works best on this Social Media giant.
What Is Google Analytics?
According to the Google Analytics Website, it is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” In other words, it is a free service that extracts traffic information from websites and generates readable statistics about the visitors to that website.
How is it Beneficial to Analyze My Facebook Page?
Google Analytics offers you a clean, straight-forward way to see when you’re gaining traffic to your page, and what is drawing peoples’ attention once they get to your page. Maybe after you do a status update, you get 10 more hits, or you find out that when you post too many in a week, you actually get less traffic.
How Do I Do it?
Mahalo.com has a detailed, easy-to-follow guide to setting up Google Analytics on any web page. This involves setting up an account with Google, and inserting Javascript into your pages. But we’ve also located a great blog post from the Social Media Examiner that gets into using and installing Google Analytics more specifically for your Facebook page. It will give you a step-by-step guide to setting it up as well as using it. You may even want to scroll down and read the user comments for some extra tips and discussions.
Let us know how it works for you! Were you able to easily install Google Anayltics on your page? Once you get used to using it, do you find it helpful in directing your Facebook marketing strategies?
Posted by
Bonnie Landau on 18 Mar 2010 under
LinkedIn,
Social Media |
2 CommentsLinkedIn has become the number one source for researching potential business partners. If you are in business, your LinkedIN profile should be well flushed out so people looking up information will get a very clear picture of your capabilities.
To help you flush out your profile we have compiled links to tutorials to assist you in accomplishing specific LinkedIN tasks. We would recommend you go through the whole list and do each item one by one, but if you are really time pressed, at least do the general and company profile portions.
General Profile
At the very least, your profile should contain the following information. Here are links for tutorials to add each piece:
Company profile
Companies have separate profiles than individuals. Many people do not realize this. When you add your work experience, you can type in the name of your company, but it’s better if you connect with the LinkedIN profile for your company. If your company does not have a profile, you should create one. Here are tutorials on connecting with your company profile:
Other Social Networks
If you have activities in other social arenas, you can pull in that information to give updates on your LinkedIN profile. This not only offers an easy way to keep your profile fresh, but also lets people know other areas where they can interact with you. Here are tutorials to make these connections:
Recommendations
Receiving and giving recommendations are a way to add some great oomph to your profile. It’s not always easy to ask for recommendations, but it’s easier if you give one first. Choose people from various jobs so you have several recommendations for each position you’ve held. Here are tutorials for recommendations:
Groups
Groups are an excellent way to share your expertise and be noticed by others in your industry. Groups are a great way to start conversations, or get involved in valuable discussions. Join groups that are for your industry or include individuals in complimentary businesses. Here are tutorials for participating in groups:
Conclusion
Are you in LinkedIN? Let’s connect! Also, what are your favorite groups in LinkedIN? Let us know in the comments.
Facebook’s Help Center has some easy instructions for adding administrators to your Facebook Fan Page. We will walk you through each step to make the process even easier!
To appoint other users as Page Admins, take the following steps:
1. Select the “Edit Page” option when you are viewing the Page you currently administer.
This will take you to the Control page where you can edit your settings and applications.
2. Scroll down to the list of current admins on the bottom right column and click “Add.”
3. Choose the names of any people from your Friend List that you would like to add as Admins.
If the individual you wish to invite to admin your Page is not presently a member of Facebook, simply type their email address in the “Add Admins via Email” field. They can then register for the site and will be able to accept the admin request as soon as they join Facebook.
4. Click the “Add Admins” button.
The friends you select will be able to help you manage your Page. Every Admin can manage the Page from their own Facebook account using the Page Manager application.
You can an unlimited number of administrators for your Fan Page; just be sure that everyone who helps to administrate your fan page is “on the same page”
We welcome your feedback. How many administrators do you have for your fan page? Do you find it easier to have one person in charge, or is it helpful for your business to have additional administrators?
Posted by
Bonnie Landau on 04 Mar 2010 under
Social Media,
website management |
6 CommentsSocial media is everywhere and businesses today feel compelled to jump in. Some are using it to increase traffic to their website or blog, but many more are using it to establish a reputation as an expert. No matter your reason for using social media, how do you make sure you’re jumping into the right veins, and how do you know if it is getting you results?
I have create 5 simple keys to help you determine whether your goals and actions are in line with each other. Follow these steps to make certain you are not spinning your wheels with your online efforts.
1. Write down your goals and objectives
Determine your social media goals so you know what you are moving towards. Some goals might include:
Make your goals measurable so you know when you are moving towards them. For example, if you want to increase traffic to your site, you might say:
- increase traffic by 300%, or
- increase traffic by 1,000 visitors
2. Monitor your progress
How do you know if you are doing what you need to in order to achieve your goals? Come up with simple methods for tracking social media implementation so you know how much effort you are putting in. For example, if you are commenting on blogs, keep a spreadsheet of links to all blogs you’ve placed a comment.
If you are measuring traffic increase, be certain to install Google Analytics or something similar on your website so you will know how many people are coming, where they are coming from and what keywords they used to get to you.
3. Pay attention to the conversation
Whatever social media outlets you participate in, utilize tools that allow you to monitor mentions of you and/or your company. For example, HootSuite allows you to set up a column that shows each time your username has been mentioned on Twitter. You can also set up setup columns that show you every time a keyword or phrase have been mentioned, and in this way track mentions of your company name or phrases that differ from your Twitter username.
Google alerts is an excellent way to keep abreast to what people are saying. It’s also a great way to know when your content has been indexed by the search engine giant. Set up a Google alert for company name, project names or even phrases of topics where you would like to join into the conversation.
As you monitor the conversation, be certain to jump in if needed. This means thanking people for the positive comments, but also adding your feedback to the not-so-nice comments. Reputation management is a huge task, but a very important one as you create your online presence.
4. Leverage existing assets
Social media implementation can be the biggest black hole of time sucking you ever met. But it doesn’t have to be if you plan wisely. Look within your company and investigate existing assets that cold be re-purposed into social media voices.
A great example is this blog, which was created when we realized we were spending quite a bit of time writing long emails of explanation to clients. We found ourselves copying and pasting the same answers over and over, and finally realized it would save us time if we cataloged all these answers into a blog.
Look at what you are already creating and see how it could be pushed into the social media sphere. It could be writing, video, audio, photos or even social media tasks that employees are already engaging in. One company we recently spoke to found out that employees were spending an average of 20 minutes per day (during break time) using social media. So they asked them if they would spend 20 minutes of work time engaging in social media for the business. Their social media plan was born, and they have had a tremendous result without a lot of changes in time or effort.
5. Be consistent
Choose your plan wisely, so you will not let your followers down. If you create a plan that requires more time than you have, then it will be impossible to be consistent. Consistency is the trust factor that lets people know they can rely on you. Be predictable, and you will build connections and followers who will be there when they expect you. Don’t show up, and you will lose your disappointed connections.
The key to consistency is being honest with yourself about what you CAN do, so that you WILL do it.
What are your tips?
Let us know your favorite ideas for managing your social media campaign. Do you have any tips that you have found most useful and creating, monitoring and maintaining your social media presence?
Posted by
Bonnie Landau on 26 Feb 2010 under
Blog Carnival,
Social Media,
Twitter |
3 CommentsWelcome to the February 26, 2010 edition of Twitter Buzz. This is our first carnival post, and we’d love to hear feedback on how you like it!
How to Use Twitter
- Robert Bravery presents Blogging from the Brave Programmer – 10 Stupid Twitter Mistakes to Avoid posted at The Brave Programmer, saying, “If you want Twitter to work for you then take not of these mistakes and avoid them like the plague. Otherwise you will be a real Twit. Twit (noun) an offensive term that deliberately insults somebody’s common sense or consideration for others”
- James Feudo presents On-line Success: How Do You Use Twitter? | Overnight Sensation – Public Speaking, Communication and Personal Development posted at Overnight Sensation.
- Andy Hayes presents Why Twitter is Just a Personality Contest posted at Travel Online Partners (TOP), saying, “The title is tongue-in-cheek, but the free guide is a balanced and practical view on effective use of Twitter for small businesses.”
- Bonnie Landau presents 11 Ways to Start Conversations on Twitter posted at Simple Web Toolbox, saying, “Twitter is the talk of the town, but if you’re new to it, it can certainly feel overwhelming. You may have heard it has potential as an effective publicity/networking tool, but how the heck do you get to know people on Twitter?”
Making Twitter Fun
Measuring Results
People to Follow
Connecting Twitter to Other Outlets
That concludes this edition. Submit your blog article to the next edition of Twitter Buzz using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: twitter buzz, blog carnival, social media, twitter
