Posted by
Bonnie Landau on 02 Jul 2010 under
Online Marketing,
Online Tools |
0 Comments
We have been working to promote our SEO and social media summer school classes for Landau Design, and in the process we have gathered tools to help us get the word out. We thought we would share these tools since we are certain they would be useful in helping you promote your webinars.
General online event sites
Webinar listing sites
Social networking sites
Don’t miss our upcoming webinars:
Posted by
Bonnie Landau on 30 Jun 2010 under
Online Marketing,
Online Tools |
0 Comments
Webinars are becoming a trendy way to share knowledge and grow your business. They provide a convenient opportunity to gather individuals without travel time required by any party. The technology has come so far it literally takes minutes to set up and run a webinar right from your computer.
How can a webinar grow your business?
- It gives you the opportunity to share your expertise.
- You can have anybody with an internet connection join in, so you can reach people who may not be able to come to your office.
- It provides a chance to promote other products.
- It is very inexpensive to hold a gathering.
- It saves valuable time since it takes less time to organize and run a webinar than an in-person presentation.
- It provides an opportunity to stay in touch with your customers.
- Recorded webinars can become assets that you share at a later date.
- Free webinars provide a chance to share what you do.
- Free webinars attract more people than pay ones.
- It is easier to convert an attendee into a paying student once they have experience one of your free webinars.
- It is an opportunity to provide value-added customer service.
Landau Design has been using online meeting software to train our clients in how to use Joomla. Webinars became a natural extension of this service when our clients began requesting training in areas like search engine optimization, blogging and social media. We now schedule quarterly webinar series which clients can choose from to grow and hone their skills.
This summer we are offering the following classes:
Posted by
Erin Inatsugu on 12 Mar 2010 under
Blog Carnival,
Online Tools,
SEO,
link building |
0 CommentsWelcome to the March 12, 2010 edition of SEO Buzz.
If you would like to submit an article for our next SEO Buzz Blog Carnival, please review our carnival submission guidelines for information.
Understanding SEO
- June Tree presents How I Boosted My Woeful Web Traffic posted at The Digerati Life.
- Bonnie Landau presents SEO Strategy: Do-it-Yourself or Hire an Expert? | Simple Web Toolbox posted at Simple Web Toolbox, saying, “For all of you who have a website, I’m certain you have an SEO strategy in place that you implement on a weekly basis without fail. No? Well, I have news for you — SEO is not an option. It’s not a matter of if, but when. If you want to be found in the search engines, you’re going to have to work for it.”
- Enrim Design presents ?I have a website. Now what?? Marketing Techniques to Help You Build Traffic. posted at Enrim Design Blog.
- Justin Smith presents How to be successful at network marketing posted at Driving success through Network Marketing Strategy, SEO and Leadership by Justin B. Smith, saying, “Driving success through Network Marketing Strategy, SEO and Leadership.”
Keywords
Link Building
GoldPavedRoad presents How To Make Incoming Links Building – The Right Way. » Post » Gold Paved Road posted at Gold Paved Road, saying, “If you wish to have more control over the process of the link generation to your site and still are not able to work on it all yourself you can hire someone to write the articles for you that will be posted in the article directories or pay for few hours a day to student who will write the massages in the forums or bookmark your site for you.”
Technorati tags:
seo buzz, blog carnival.
Posted by
Bonnie Landau on 22 Feb 2010 under
Google ranking,
Online Tools,
SEO |
3 CommentsSEO (search engine optimization) is a critical part of any online strategy. While it seems like building your site was a lot of work, to be found amongst to millions of sites, a concerted SEO effort must be employed.
But SEO may seem like a deep, dark black whole of “what the heck am I suppose to do?” While there are a lot of reputable companies helping with excellent search engine optimization campaigns, many small businesses do not have the funds to hire an SEO expert.
Keywords are key
A lot can be done with search engine optimizing methods, but if you do not pay attention to your keywords, then your efforts may be for naught. Choosing keywords is the first step towards optimizing your website. Once you’ve chosen your keywords, analyzing your pages to determine if you have the right keyword density will help you make certain you are on target for SEO.
What is keyword density?
Keyword density indicates the percentage of frequency a word appears on a page and in the meta data. For example, if you have 100 words on your page, and you have the keyword “design” 10 times on that page, then the keyword density for design would be 10%. SEO experts say you shouldn’t go over 15% keyword density on a page because then it appears to be keyword stuffing. The search engines will see this as a negative, and may not index your page.
How word clouds help
Word clouds are a graphic representation of keywords on a specific site or page. Words that appear more frequently are larger within the word cloud, while words that are less frequent are smaller. A word cloud gives you a quick, visual snapshot of the keywords on your site, and dense they are in comparison to each other.
Keyword density analysis tools
The following tools we have found do an excellent job of analyzing keyword density on your site. They are all free and simple to use. You just have to input your URL, and the site does the rest. You do not have to sign up for anything, or even tell them your name, so you can use the tools anonymously and as often as you like.
What tools do you like to use?
What are you favorite keyword density tools? Have you found some commercial tools that are worth the price? We’re always open to new ideas, so let us know in the comments about the tools you like to use.
Posted by
Erin Inatsugu on 12 Feb 2010 under
Online Tools,
web design |
0 CommentsA picture is worth a thousand words…and this is often true in your blog or websites as well. Choosing the right photo can draw in a reader in a way that a text-only post may not. Finding photos online is an easy and convenient way to add interest to your articles, and there are many resources out there that provide images for this purpose, at no cost.
Read The Fine Print
When choosing photographs for any personal or professional use, be sure to pay attention to the fine print. Some sites only allow use of the photos for certain types of sites and pages, some only allow for usage a certain number of times, and some require that you give credit to the photographer.
Public Domain images are free to use however you want. This can include pictures taken when working for the U.S. government, or pictures that you can download from a government website. These are generally public domain, but check the copyright policy on the site to be sure.
Right Protected images are bought for a predetermined length of time for a certain project. This is usually negotiated before use with the photographer, and you will have exclusive rights to the images for the duration of the agreed upon limitations, for a fee, This is more commonplace and convenient for larger corporations and businesses, but doesn’t make a lot of sense for website owners.
Royalty free images can be free or cost money. The “free” in Royalty Free indicates that you don’t have to pay a continuing royalty for each use. If you pay for a royalty free image, after the one time fee, you can use the image however you would like. However, other websites can also purchase the same image, so you may see your choice used elsewhere.
10 Sites with Free Images
1. Photoree.com is a free web service that helps you discover random images that are (mostly) under a Creative Commons license.
2. PDPhoto.org has a large collections of royalty free images; pay attention to the license credit below each image before downloading, as not all the images available on the site are royalty-free.
3. Bigfoto.com offers royalty free photo agency offering free download of all pictures (with link or reference).
4. FreeDigitalPhotos.net has over 2000 free images that you can use in commercial and noncommercial work
5. PhotoRogue.com offers a free service and allows you to send a request to volunteer photographers to obtain an image if you cannot find it.
6. FreePhotosBank.com allows users to search for photos, see which photos are the most popular, and which ones have the highest ratings or the most downloads.
7. Dreamstime.com/free-photos is an online supplier of stock photographs with a large section dedicated to free images.
8. FreeMediaGoo.com has a large collection of images that you can use for free with some restrictions. .
9. Stock.Xchng has over 100,000 free images to browse. The photographers establish the terms, so read the fine print, but most pictures can be reused immediately.
10. MorgueFile.com has over 55,000 high quality images, divided into several categories
