Archive for the ‘Online Tools’ Category

4 Tips On How To Stop Email Attacks

Whether your company is a small business or a large conglomerate, you are still liable to the same threats from emails as the private user. The problem is that if a business is affected by a malicious email, it can have much bigger ramifications than that of a private user. Below are some tips to help any business or company shore up their email defenses.

Content Filtering

Content filtering software, is a great way for companies to control the content of emails that are outbound as well as inbound. This is very important for companies that are responsible for the sensitive data that they work with, and many companies are required by law to ensure the data’s security. Content filtering works by using character strings to identify possible undesirable content. Because the content to be filtered can be controlled by the company itself, this is a very useful tool to have; especially it administered by somebody who is aware of threats posed by phishing and spam.

Separate Your Email Server

If the only access emails have is to other emails, then the risk to a company’s application and storage servers becomes massively reduced. This option is easy to manage and is becoming very popular with small businesses worried about email attacks. Another way to separate your servers is to move the security to a hosted server; this will mean that your security is cared for by a professional hosting service. The use of cloud based security could also give could give you the security you desire, and is usually an affordable option.

Education

Sometimes the best upgrade you can make to your companies internet security, is the education of your employees. If all your employees are aware of what to look for, and what to avoid when dealing with their emails, then the chance of something malicious entering your system will reduce. It is also worth educating employees about the effects that your company could suffer. Many people simply do not realize what can happen, and what consequences a malicious virus can have on any computer system.

Use a Professional

Many companies don’t feel they have the resources to employ somebody to look after their computer security, but when you way-up the cost of a possible attack, the cost is usually very small. A professional may only install software or hardware that you could have installed yourself, or advise you to have a separate server; but they will give you what you need, advice that is relevant for your specific company. One of the great things about using a professional is that you don’t need to employ them permanently, and you know that they will be up to date on all the latest threats. Knowing about a threat and how to nullify it is exactly what you need from a professional.

Computer security is becoming more complex. This is because the threats it is protecting you from are becoming more difficult to discover. Keeping ahead of the threats from emails is a major problem for businesses everywhere, and I hope these tips will help you decide how it would be best to stop any problems occurring.

About the Author:
Nancy Baker, today’s featured writer, is a freelance blogger who writes articles for Connexus, a leading broadband service provider in Australia. She enjoys making use of social media in her free time. You can follow her on Twitter @Nancy Baker.

What is a QR Code and What is It Used For?

A QR code is a specialized type of bar code that allows you to encode information that can be read by a mobile device. The QR stands for “quick response” because they allow the end user to quickly capture information you want to share. Much like a product bar code, the QR code is unique and the pattern is created depending upon the information it contains.

To read the QR code you need to download a QR code reader to your smart phone or other mobile device. To read the code you simply activate your QR code app, and point it as the QR code square. Your device will read the code and transmit the information it contains.

What can a QR code used for?

Any information that can be typed out can be shared in a QR code. This could include:

  • URL to a specific web page. Particularly useful if the URL is complex, such as a YouTube video.
  • Your contact information on your business card.
  • Link to auto-follow you on Twitter or other social network.
  • Link to auto-like your Facebook fan page.
  • Link to auto-like your business on Google Places.

Where can QR codes be published?

This is what makes the codes so unique. Anywhere you display information you can put a QR code. This can include:

  • Billboards – yes, these big billboards can contain giant QR codes that mobile users can point and capture.
  • Print advertising or brochures – a great way to bring somebody to a specific page on the web. A great way for entrepreneurs to ensure their contact information is easily uploaded into a person’s phone book.
  • Send Out Cards – these unique greeting cards allow you to put in QR codes. So send a personalized note and so much more by embedding information into the QR code. Ideal for realtors who want the recipient to visit the online tour of a house for sale.
  • Websites – users can hold their mobile device up to the computer monitor and read the device here. This is particularly helpful if they need to download information since it can insert the information directly into their mobile device.
  • T-shirts – a unique way to share your information and create an unusual design for a custom t-shirt.

An Easy Way to Create Privacy Policy and Terms of Use

Make sure your users know your site is trustworthy

We are launching a full scale e-commerce site this weekend. One of the small details of these sites is to have the “compliance policies” in place that cover terms of use, privacy, etc. These policies are important because if something bad happens on your site e.g. a hacker adds unethical content to your site, your company could have damages without them.

However there are more important reasons to create a Privacy Policy and Terms of Use with some care. Users expect to see the policies and some actually look at them. It would be a big disservice to have them look sloppy. In addition, when most organizations create policies, it helps them understand how they do customer service now, whether they want to make changes and coordinate their online image with the rest of their activities.

So how do you get started?

There are usually 2 policies (Terms of Use and Privacy Policy) required, although some organizations have them combined into one organized statement.

Terms of Use would include:

  • What is the purpose of the site>
  • What can people do with the content and technology used on the site? (Typically users have a license for private personal use only.)
  • What responsibility do you have for typos, broken links, and external links? (The typical answer is very little.)

Privacy Policy would include:

  • Does your site set cookies?
  • Does your site collect personal information?
  • How is it used?
  • Is information retained for later use?
  • Is the information kept private?
  • Is it kept internally? In printed form too?
  • Is it made available to “partners”?
  • Do you allow children to visit your site?
  • Are safeguards and warnings in place for children?

Writing content for these pages

If you are having a hard time answering these questions, it often helps to look at examples first. Check out Why Have a Privacy Policy and Terms of Use? for ideas on where to get templates for these pages.

As you get ready to write your policies, ask for input from the marketing, legal and PR staff. Before you finalize these policies, you should review them with your legal staff or lawyer.

Compliance policies are important. If you never have a problem with online privacy or content issues, it will be well worth the time you spend getting them right from the start.

15 FREE Websites to Promote Your Webinars

We have been working to promote our SEO and social media summer school classes for Landau Design, and in the process we have gathered tools to help us get the word out. We thought we would share these tools since we are certain they would be useful in helping you promote your webinars.

General online event sites

Webinar listing sites

Social networking sites

Don’t miss our upcoming webinars:

Webinars: An Effective Way to Grow Your Business

Webinars are becoming a trendy way to share knowledge and grow your business. They provide a convenient opportunity to gather individuals without travel time required by any party. The technology has come so far it literally takes minutes to set up and run a webinar right from your computer.

How can a webinar grow your business?

  • It gives you the opportunity to share your expertise.
  • You can have anybody with an internet connection join in, so you can reach people who may not be able to come to your office.
  • It provides a chance to promote other products.
  • It is very inexpensive to hold a gathering.
  • It saves valuable time since it takes less time to organize and run a webinar than an in-person presentation.
  • It provides an opportunity to stay in touch with your customers.
  • Recorded webinars can become assets that you share at a later date.

Why do companies give free webinars?

  • Free webinars provide a chance to share what you do.
  • Free webinars attract more people than pay ones.
  • It is easier to convert an attendee into a paying student once they have experience one of your free webinars.
  • It is an opportunity to provide value-added customer service.

Why Landau Design uses webinars

Landau Design has been using online meeting software to train our clients in how to use Joomla. Webinars became a natural extension of this service when our clients began requesting training in areas like search engine optimization, blogging and social media. We now schedule quarterly webinar series which clients can choose from to grow and hone their skills.

This summer we are offering the following classes: