Archive for the ‘Online Marketing’ Category

4 Simple Steps to Start Using Social Media

Social media marketing has become so common place that “social media coordinator” is the newest title on the job market. Businesses today who are not using social media are seen as behind the times. At Landau Digital we frequently get asked, “So how do I start using social media to grow my business?”

Here are 4 simple steps you can follow to get yourself on the social media bandwagon.

1) Commit to a schedule

Like any change in business, the first step is figure out how much time you are willing to commit to make it happen. Social media can be a huge time drain, which is why most companies avoid it. But it doesn’t have to be. Be honest about how much time you have to invest, and base your social media plan on the resources you have available. Even 20 minutes a week is better than nothing.

If you really believe you have no time, read Finding Time to Engage in Social Media to discover some untapped time slots.

2) Define your goals

Why are you engaging in social media? Some common goals are:

  • You just want to see what everybody is talking about.
  • It is part of your SEO strategy.
  • You want to generate new business leads.
  • You are trying to create more buzz around your company.
  • You want to learn more about how your competitors use social media.

Before you can determine what outlets are best for your company, you first have to decide what you want in return for your participation. The following articles may assist you in determining your social media objectives:

3) Choose your outlets

Choosing your social media outlets can be a tricky business. You want to consider the time you have and your objectives. You should not just do what others are doing because it’s “in”. For example, many people jump on the Twitter bandwagon, but it is time consuming to develop a quality Twitter following. Would your time better be spent on a blog, which really demonstrates your knowledge?

You might want to take a social media class or hire a social media coach in order to help narrow down your choices. The following articles might help you choose the right outlets for you:

4) Follow through on your commitment

Just like any other marketing plan, if you don’t follow through, you won’t get results. Implement your social media plan for at least 3 months, and then gauge if it is right for you. It takes some time to see results, but if you put in the time, you will definitely see them.

Landau Digital teaches social media classes to help you establish your online presence. Let Landau Digital review your social media strategy to help come up with the optimum approach to grow your business.

Where do your sales leads come from?

Attribution is a research term in the marketing world, but if you are a business owner, it is one you need to know about. This excellent infographic from DPFOC helps you understand how to follow the trail from lead to close. With this knowledge you have an insight into where your marketing dollars are working and where they are being frittered away.

Courtesy of:

How to Claim Google Authorship

GoogleAuthorshipIf you write content for the web, you should claim your Google Authorship to help establish your online reputation. Many don’t realize that Google Authorship brings a level of authority to your posts, tying them into your Google+ profile that can help establish you as an expert in your field of knowledge.

Google Authorship was created as a way to verify quality of content. By tying specific content to a real person, they can not only validate your online profile, but they begin to see a collection of content as interconnected information. They can weigh the quality based on quantity, thus determining how good is the content you write.

Establishing Google Authorship requires 2 steps:

1) Enter your Google+ profile link on your website user profile. How you do this varies by website type. In some cases you might need a plugin. Here is a tutorial that shows you how to do it in WordPress. Here is a Google Authorship plugin for Joomla.

2) The second step is to add content links in your Google+ profile. This tells Google where you are writing content. This tutorial will show you how to edit your Google+ profile.

Once you have added your Google+ Authorship, then anything you write on the sites connected will show up with your photo and byline. These links are more likely to get clicked in Google searches, which means more eye balls appreciating your work.

Importance of Knowing Your Marketing Segment

Being a business owner in today’s extremely diverse consumer-driven world can be daunting. How does one advertise successfully? The first step is identifying your individual market segments. How can a seemingly homogenous market be separated and categorized? Don’t worry, there are numerous, easily recognizable groups of consumers that tend to respond to certain marketing or promotions in predictable ways. First, you must learn to recognize and try to connect with each type of group, or segment. Let’s start with a few of the basics.

Demographics, Geographic Location & Financial Information

These three are the first and foremost important variables in market segmentation. From here, you can begin to break it down even further into highly specific groups.

Let’s say you want to promote your business to an area in Northeast America. Is it an urban area? Suburban? Rural? There’s your geographic location. Now, what is the average age of New Englanders? Most common race or ethnicity? Gender? Political orientation? Just a little research about basic demographics using a simple Internet search engine and you’re well on your way.

Now for financial information. This can be determined through some demographic digging as well. For example, what is the proportion of college graduates in your target research zone? This is just one way to find out what the typical employment and salary level of a specific research area.

Exactly how much more involved in this research process one gets is up to the individual business owner. A lot of time and money can be invested at this stage, and not all businesses have the resources and funds available. This is where your own intuition and judgment can become vital.

Why Is This Important?

Because once you’ve analyzed who it is you’re marketing towards, you can choose a marketing strategy that will prove the most financially efficient.

Everyone knows that old adage “Time is money.” If you take your time and study up on your potential market segments accurately and thoroughly the first time, your business will see the profitable results quickly. In plain English, if you know to whom you’re trying to sell, you’ll be rolling in the dough before you know it!

On the other hand, if you do your marketing research and narrow down your field of customers or clientele to a group you think is the most advantageous, but you don’t see encouraging results right away, don’t give up! There are countless, low cost ways you can adjust your marketing strategies or your intended clientele. This is where networking can come in handy.

Brainstorm your ideas with other businessmen and entrepreneurs. Ask questions. No one has all the answers. Owning your own business and conducting marketing and advertising is, just like life, a learn-as-you-go process.

What online tools do you use to analyze market segments?


About the Author
ereleasesMickie Kennedy is the founder and president of eReleases, the online leader in affordable PR distribution since 1998.
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Online + Offline tools to promote your business

This article talks about how you can manage real-world promotion for a business all from your computer. It also talks about augmented reality and about how some advertising can be a combination of ‘real’ and digital elements.

How to Promote Your Business Combining Offline, Online
Using the web to promote your business is a great way to quickly and effectively reach thousands of people. It lets you connect to people around the entire planet cheaply and easily from the comfort of your home, and generally creates promotional opportunities where they just wouldn’t have existed before.

But even today when technology is so ubiquitous and the web is such a crucial part of our lives, people still tend to take more notice of promotions that are offline. Think about it – if you see an advert online versus one on the television, which are you likely to pay more attention to? And if you see an advert in a magazine, how much more closely are you likely to inspect it than you would if you saw that same advert on a website?

Advertising in ‘the real world’ is generally more expensive and more difficult, but it also tends to have a more profound impact as a result. But what if you could advertise your products offline just as easily as you promote them online? What if you could go online and use internet tools in order to market your work offline without leaving your seat?

Well the good news is that this is actually perfectly possible. Read on to discover how you can take your marketing into the real world from where you’re sitting using the wonders of the web.

Promotional Products
Promotional products are one ‘real world’ form of marketing that you can create on a computer. Using a number of different sites on the web, it’s easy to select a number of products and have your branding printed across them and it’s then possible to sell these items directly from this website. You don’t need to worry about delivery or about designing the products yourself: all you need to do is to choose the one you want to customize and then direct your customers there. As a result, you’ll not only be able to sell some products for a profit, but you’ll also be able to get your logo out into the real world to be seen by potentially thousands of people.

Fliers and Leaflets
You can also promote your business through printed materials in a similar way. Thanks to sites like Vista Print which print business cards and leaflets, and LuLu that allow you to self-publish entire booklets, you can create professional-quality materials without having to invest in your own printing press or learn publishing.

At the same time you will find that there are many companies out there willing to handle even more of this process for you and that will design you your own logo and fonts, print out leaflets and then post them through doors or hand them out in specific areas. All you need to do is explain what it is that you want done, and the rest is handled for you.

AR Codes
4AR stands for ‘Augmented Reality’ and is a way that you can link your online promotional efforts with your ‘real world’ materials. This works by allowing users to ‘scan’ your codes with an app in their phone in order to be linked directly to your website/video/checkout. For instance then, say you have posters hanging at a train station, including an AR code will then allow passers-by to scan in those posters in order to automatically open your website on their phone.

This is a fantastic way to get more from your advertising as it allows you to convey much more detailed information than you possibly could with just a single poster, and you’ll add an interactive element to your advertising that makes it more engaging for people who might otherwise have just walked past. At the same time though, because it’s out there in the ‘real world’ it will be easier for your images to grab attention and you’ll find that your message gets seen by a much wider audience. This way you get to benefit from the best of both worlds – the visibility and authority of a real world advert but with the flexibility and interactivity of online advertising.

It’s time to stop thinking about marketing as either online or offline. The very best marketing should be both

About the Author:
Nancy Baker who is a freelance blogger, has authored this post. She writes for Concept Plus, a company dealing in promotional products. She enjoys her job and often indulges in photography and gardening during her leisure time. You can also follow her on Twitter @Nancy Baker.