Archive for the ‘Mobile Devices’ Category

Is your website ready for mobile devices?

One thing is clear in 2017, if you want to compete in search engines, you must have a mobile-optimized website. This may bring up a lot of questions:

  1. How important is this option to my website?
  2. How do I make my website mobile friendly?
  3. What will it cost to do this?
  4. What else do I need to consider?

There is no single answer to any of these questions but there are some guidelines:

1. First know your desired user.

If your customers or employees use mobile devices frequently or if they do/ want to use a smart phone or tablet, this topic is really important. In general, recent research shows consumers spend 5 HOURS per day on mobile devices. This is especially true for younger age groups, entertainment and sports content and products/services whose marketing relies on social networking.

2. Plan for smaller screens.

The major challenge to using the web on mobile devices is that the amount of space is smaller on these devices. Desktop monitors are typically 24 inches or larger with screen resolutions that are typically twice that of even newer iPads. There are two main ways to address this: responsive design and mobile menu integration.

A responsive website is designed so that it adjusts to the size of the display. Each element and piece of content is reduced in size to conform to the device used to display it. If your website is built that way AND if your content is not too dense, your website may be well received as is. If your content is too dense, it would be wise to add mobile menus and mobile layout so the design changes based on screen size. This reduces the need to magnify the screen or scroll multiple times to see content. The best examples of content dense websites are news organizations. The BBC website is a good example. I reproduced the mobile vs. desktop version below.

Desktop

Desktop

bbc_mobilehomebbc_sectionsmenu                 Mobile menus were used to make the screens less cluttered and still allow users to get to the content. Can you imagine how difficult it would be to read on a small screen?

So for your website, the key is how much information appears on any one page. This is subjective of course. If it does not overload your users, you may not need to create a mobile menu. You still need to use technology that works on mobile devices or else replace it with mobile friendly content. There were plans to integrate Flash into mobile players but that dream never materialized. With the ability to render images in javascript or derivations of it, Flash should be avoided.

3. How much does it cost to mobile optimize?

The question of cost depends on how your website is made currently. If your site was not created as a responsive design and the appearance is poor, we would recommend it be upgraded to a mobile-response theme. If your site was made in html only, it will need to have code inserted into them to detect the device in use. Then a different display will have to be created for each device.

Many content management systems (CMS) have be upgraded to include responsive code for mobile layouts. This includes Joomla, Drupal and WordPress. If your site needs a mobile menu, the steps to create mobile menus are similar. The costs will vary depending. We recommend you discuss the current need, the future and the return on investment with your developer and marketing team and avoid a hasty decision.

4. What standards do I optimize for?

Mobile phones seem to be standardizing around the Android and iPhone operating systems. Tablets seem to be standardizing around the iPad and Kindle operating systems. The screen sizes on each device and each platform determine the screen size and resolution available. So it is worthwhile to stay informed on these specs periodically. Aside from that, how your site displays on a particular mobile browser depends on the age of the device and how the user has it configured.

At Landau Digital we can help you mobile optimize your site.

As experts in Joomla and WordPress, we can convert your site to a responsive layout. By doing this, you can have the perfect layout no matter which device your users are one.

Social Networking from Anywhere!

Social networking has become so wildly popular that many users want to be able to access their news feeds and update their status anywhere, anytime! If youre ready to have access to your favorite sites from your mobile phone, here are some quick-start tips.

Facebook
The Mobile application for Facebook has recently been updated, and is much easier to use than it was before. To use Facebook on your mobile phone, go to m.facebook.com. Once you set it up, this application will allow you to update your status, share photos, browse your News Feed and keep in contact with all your friends on Facebook wherever you are.
Facebook even has its own blog about the effectiveness of Facebook Mobile.  

Twitter
Twitter has a lot of options for its mobile applications. Choosing the one thats right for you is mostly based on the phone that you have, but also the way you would prefer it to look. Here is a great breakdown of what is available and how they each work, including screenshots so you can see what they look like.

Myspace
Accessing Myspace from your phone is easy! Log into m.myspace.com from your mobile phone web browser to get started. Installing the software on your phone will allow you to Send and receive messages and comments, Update mood and status, Browse photo albums, Check out profiles, Add new friends, Read and post blogs and more. MySpace Mobile features include text alerts, photo uploads and video. Carriers include: Alltel, AT&T, Boost Mobile, Cellular One/Dobson, Helio, Sprint, T-Mobile, U.S. Cellular, Virgin Mobile and Verizon Wireless.
Easy tip: * Update your status by texting it to MYSPC (69772) and your status is instantly updated on MySpace!