Archive for the ‘Guest Post’ Category

4 Tips On How To Stop Email Attacks

Whether your company is a small business or a large conglomerate, you are still liable to the same threats from emails as the private user. The problem is that if a business is affected by a malicious email, it can have much bigger ramifications than that of a private user. Below are some tips to help any business or company shore up their email defenses.

Content Filtering

Content filtering software, is a great way for companies to control the content of emails that are outbound as well as inbound. This is very important for companies that are responsible for the sensitive data that they work with, and many companies are required by law to ensure the data’s security. Content filtering works by using character strings to identify possible undesirable content. Because the content to be filtered can be controlled by the company itself, this is a very useful tool to have; especially it administered by somebody who is aware of threats posed by phishing and spam.

Separate Your Email Server

If the only access emails have is to other emails, then the risk to a company’s application and storage servers becomes massively reduced. This option is easy to manage and is becoming very popular with small businesses worried about email attacks. Another way to separate your servers is to move the security to a hosted server; this will mean that your security is cared for by a professional hosting service. The use of cloud based security could also give could give you the security you desire, and is usually an affordable option.

Education

Sometimes the best upgrade you can make to your companies internet security, is the education of your employees. If all your employees are aware of what to look for, and what to avoid when dealing with their emails, then the chance of something malicious entering your system will reduce. It is also worth educating employees about the effects that your company could suffer. Many people simply do not realize what can happen, and what consequences a malicious virus can have on any computer system.

Use a Professional

Many companies don’t feel they have the resources to employ somebody to look after their computer security, but when you way-up the cost of a possible attack, the cost is usually very small. A professional may only install software or hardware that you could have installed yourself, or advise you to have a separate server; but they will give you what you need, advice that is relevant for your specific company. One of the great things about using a professional is that you don’t need to employ them permanently, and you know that they will be up to date on all the latest threats. Knowing about a threat and how to nullify it is exactly what you need from a professional.

Computer security is becoming more complex. This is because the threats it is protecting you from are becoming more difficult to discover. Keeping ahead of the threats from emails is a major problem for businesses everywhere, and I hope these tips will help you decide how it would be best to stop any problems occurring.

About the Author:
Nancy Baker, today’s featured writer, is a freelance blogger who writes articles for Connexus, a leading broadband service provider in Australia. She enjoys making use of social media in her free time. You can follow her on Twitter @Nancy Baker.

Effective, Important, Professional Tips for Composing Emails

Although many of us are already savvy when it comes to writing, many more people want and need to learn how to write effective emails. This is imperative nowadays due to the ubiquity of the internet in work, school and everything in between.

1. The Basics

Make sure to use proper grammar and sentence structure when writing to anyone, whether it’s your mother or boss. You can always use the practice. Remember that the rules of paper formatting count in email too. Also, be specific. Unstructured phrases that use too many pronouns leave the reader guessing about the subject that you are trying to talk about.

2. Brevity

Don’t overload your co-workers or clients in the number or length of emails you send.  Use concise details for specific operations that you are trying to address. If you need very specific info, it might be better to draft a report or have a meeting with a note-taker. If you are emailing to a group of people, then minimize sharing details with everyone. Instead, write multiple emails and simply copy and paste the main points from one person to another, adding in details as you go.

3. Format

Use proper email format for letter when writing. That way, your recipient can then better understand and utilize the information you’ve provided. So, don’t just write an email like it’s to your spouse. Is it in response to a question? Make this obvious. Are you sending a questionnaire? Make it organized. Lastly, always include information about the addressee (at the beginning) and yourself (at the end).

4.  Decorum

Be appropriate. For some reason, many people think that email is more casual or less formal than other forms of communication. This may have been true 20 years ago, but now, it’s the primary form of communication for many companies. Never be rude, offensive, sexual or otherwise inappropriate. On the one hand, this makes sense because you don’t want to jeopardize any relationships, but you also should look out for your own interests – usually, email is monitored.

5. Organization

Getting the most out of email has to do with more than just the writing part. Be sure to keep track of all your valuable and important communications by incorporating a BCC line back to yourself, your boss or perhaps just generic inbox, so that you can always have a record, and you can also see what it looks like on the receiving end. Also, be organized. Have more folders than just your one inbox (but not too many that it stops being efficient). Also, be sure to always have all of your contacts and their information in one place – don’t hop back and forth between accounts or address books. This way, your emails are working for you!

About the author: Carla Boddecker likes to write about business, finance & saving money at www.healthinsurancequotes.org.

Best Online Marketing Tools: Facebook, Twitter & Google Plus

The popularity of social platforms is increasing by leaps and bounds and therefore business owners are turning to these sites in order to promote their products and to attract young consumers. These three powerful marketing tools are popular in their unique ways, as each of them has its own distinct features and benefits, as well as some drawbacks. People these days are trying to use the internet to the best possible way to earn profits and promote their businesses of any kind. There are a lot of websites which promotes and advertise business activities and give useful information to the users.

The top three online marketing tools available for business owners include the social networking sites:

  • Facebook
  • Twitter
  • Google Plus

The Twitter and Facebook online social networks are in a tough competition to be the most preferred online media marketing tool. Google plus is also fast picking up in the race to acquire a position in the rising social network to enter into the marketing competition.

Facebook as the preferred marketing tool:

Facebook, which started around the year of 2004, is the oldest of the three competing social platforms and is the highest trafficked site on the World Wide Web. With almost eight years of experience in the field of social networking, this site has learned how to grow bigger and bigger with almost a billion users worldwide. With a fast growing number of users and with a high percentage of them being regular and daily users, Facebook marketing is one of the most important aspects in promoting a business today. Facebook offers you a good chance of helping your business grow and promote your business or brand easily and quickly, reaching a wide audience.

A Facebook page is no doubt one of the best options available for promoting anything. It lets people share and get engaged in sharing comments related to the business being promoted thereby making the people aware of it.

Twitter as the second popular online marketing tool:

There is also a large percentage of online users who spend their time sending out tweets all day, and business owners are using tweets and Twitter site to promote their business online as well.

Twitter is not as popular as Facebook in the arena of social networking, however it is still used by many people, and following people on Twitter can really give you great results. You can promote and build a successful brand by tweeting and making people follow your brand for updates and promotions.

Google plus as the fastest growing and promising online marketing tool:

Google plus is a rising social network. It is the social platform that has a lot of potential and reaching a million users in less than a week from its start is in itself a rare feat. Its greatest advantage is that it is created, managed and promoted by Google, which has already got a huge database of online users.

In the beginning people use to consider the launch as unnecessary as everyone already has a Facebook account for the purpose of social networking and didn’t like the idea of switching to a new platform where there will be very few online people to socialize with. But this platform has started to give Facebook and Twitter tough competition and giving them hard time to maintain their successful positions.

Google has started off targeting people who are already their users by using their email id’s to sign up for a Google Plus account. This way they have been quite successful in gathering a large number of users without much effort. Google local will show you the business, location, contact and business existence in the Internet.

As the competition stiffens in the online marketing field via social networking, it remains to be seen who emerges as the winner of online marketing among the social networking sites. It’s also quite possible that a new trend may begin to start for online promotions in other ways instead of the social networking, but until then it’s Facebook as of now.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Captiva attracted her attention. These days she is busy in writing an article on Samsung S3770.

Invent to Change – Like Steve Jobs did

Many inventions come from moments of inspiration. Some new inventions are based totally on a need that the inventor sees and strives to fill, like the invention of the first electric car.

Many inventions are actually variations of something similar that has already been invented like many new apps that are new inventions but in the same genre as other programs.  Many new inventions come from individuals who watch a loved one struggle with a task, for example the maker of the first Band-Aid invented it because he saw that his wife couldn’t wrap her finger with gauze and tape with one hand.

With approximately 8 million patents and millions of patent applications pending, it’s clear that we love inventions.

But do you want to make a major invention to change the world?

Like Steve Jobs and Steve Wozniak did when they introduced the personal computer and the ‘what you is what you get’ type icon-rich interfaces that were navigable by computer mouse?  With thought and creativity you may be able to look back and say my inventions helped people or maybe, my inventions changed the world.

What are the top inventions that changed our lives?

Obviously the harnessing of electricity, the original telephone, the personal computer, and the internet are some of the inventions that immediately come to mind.

What other inventions changed our life? The microwave oven allowed us to think that two minutes is a long time to cook something.  Now no modern kitchen is complete without one.  The refrigerator, invented in 1927, allowed people to buy groceries periodically instead of every day and its ability to keep food cold cut down on disease.

The printing press made literacy a widespread goal and possibility.  The radio, which was invented in 1901, gave us the first non-print way to share ideas and songs.  The iPod changed our culture from carrying huge boom boxes to putting thousands of songs in a machine smaller than a pack of cigarettes.

All of these inventions changed our life for the better.

Plastic, created by Alexander Parkes in 1855, has evolved so that it is in every school, hospital, and household.  It’s now part of our computers, part of medical tubing and syringes, and the main product in most of our food containers.

When Parkes or Jobs or Wozniak started their inventions their dream was to create a specific useful device.  Did they know their inventions would make the world an easier place to live?

Will your inventions help change the world for the better also?

Author Bio: Joel is the Marketing lead at  www.ideadesignstudio.com. Idea Design Studio is a product development firm that specializes in top-of-the-line design work for inventors. If you have any question on how to get invention help just contact Idea Design Studio.