Archive for the ‘Facebook’ Category

What’s the difference between Facebook Account and Pages?

I’ve lost count of how many Landau Digital customers have asked me this question in the past month. Facebook has done a fabulous job of confusing everybody, and nobody has a clear idea of the distinction between the parts of Facebook. I will attempt to explain the differences.

There are 4 ways to create a Facebook presence:

  • Personal Account
  • Business Account
  • Fan Page
  • Group

In a nutshell, Facebook Personal accounts are for individuals, while Business Accounts, Fan Pages and Groups are for businesses  or interest groups.

Facebook Personal Account

  • Personal Profile: When you create a Facebook personal account, this is your individual account. You put your photo, your life history, all the things that are about you. It is against the Facebook terms of service to create a personal account with a business name. If you have done this, change the name on your account to a name. If they catch you with a business name instead of a personal name, they will shut the account down.
  • Friend Requests: With a Facebook Account, you can connect to people by becoming friends. They send a friend request, you accept, or vice versa.
  • Privacy Settings: With a Facebook account you can set privacy settings so only your friends on Facebook can see your information. You can also set it so some or all of your information is seen by non-friends. It’s your choice. The one thing that you cannot set to private is your profile photo. Also, the fact that you have a Facebook account will be available to anybody who searches for you.
  • Newsfeed: Your newsfeed page shows posts from everybody that you are friends with as well as pages you have liked. It will also show posts from groups if you have it set to show. By default groups do not show up on your newsfeed. Your newsfeed or ordered with newest posts first.
  • Wall: Your all shows all the posts you have made, whether as a status update, on a page or some other person’s wall. It will show posts to groups if the group is public. If the group is private, no mention of your posts show up on your wall.
  • Admins: There are no admins on your personal Facebook account. Somebody else has to have your login to edit your account.
  • Customization: While you can put up photos or videos, you cannot add functionality to your personal account.

Facebook Business Account

You can actually create a Facebook account for a business. But the Facebook terms of service are clear: “A business account is meant for a company that is not a sole-proprietorship OR a sole-proprietorship whose owner does NOT want to use Facebook to interact with friends.  If you set-up a business account you will not be allowed to set-up a personal account.”

So if you set up a Business Account, you may be prevented from ever having a personal account. The business account offers similar features to a Personal account. If you are sole proprietorship, or small company, for greatest flexibility it is best to set up a personal account, then use Fan pages or Groups to promote your business. If you are a corporation, then creating a business account for your company makes sense.

Facebook Fan Page

These are the pages people create to establish a Facebook presence for people, businesses, products, etc.

  • Attached to a Facebook Account: You must already have a Facebook account in order to create a fan page. That means every fan page is attached to a specific person’s personal or business Facebook account. This is non-transferable, so if you own a company, be sure your fan page is attached to a Facebook account that is the President or other employee who isn’t likely to leave the company. One Facebook account can create multiple fan pages.
  • Fans, not friends: When people click the “like” button on your page, they become a Fan of your page. They are not your friend (no offense!). Once they like your page, posts you make will show up on their newsfeed. Although they can choose to hide your posts on their newsfeed (you have no control over that).
  • Privacy Settings: Unlike an account, you do not have options to show portions of your information. You either make the entire page private (admin only) or entire page public. The default is public.
  • Newsfeed: The newsfeed shows the most recent posts that have been made on your page. If nothing has been posted recently, this page may be blank. The order of items on the newsfeed are those that have had the most activity, which usually means not chronological order.
  • Wall: The wall shows the history of all activity on your page. It’s similar to a wall on a Facebook account.
  • Admins: Unlike an account, a Facebook Fan Page can have administrators who are different than the person who created the account. In this way you can allow employees of your company to manage the page, but they will not own the page itself.
  • Customization: One of the best features of a Facebook page is the ability to customize it with various tabs. Once you have 25 or more people like your page, you can also create a personal Facebook URL. For example, the Landau Digital Facebook URL is http://www.facebook.com/LandauDesign.

Facebook Groups

  • Attached to a Facebook account: All groups are created by somebody that has an account on Facebook. One difference from a fan page though is ownership of a group can be transferred to another person’s account.
  • Members, not fans: Similar to friend requests, individuals who come upon your group can submit member requests which you can choose to grant or ignore. Group members can also send out group invitations to people they know.
  • Privacy Settings: Groups can be open (anybody can join in), closed (only members can join in) or private (nobody can see anything until they are a member).
  • Newsfeed or Wall: Groups only have one place that posts show up. They do not have a distinction between a newsfeed or wall, it’s one and the same. Posts are organized by those that have the most comments, instead of chronologically.
  • Admins: You can have multiple admins for groups.
  • Customization: There is no ability to add features to a group, but groups come with features that fan pages do not have. They have group chat as well as a group email where you can send an email to all members of the group using one email address. Groups also provide the opportunity to share documents within a group.

For a complete list of the differences between these items, visit this note created by Facebook: Difference between, Profile, Page and Group in FaceBook

Looking for help with your Facebook page? Let Landau Digital review your Facebook page to show you how to make it work to grow your business.

Facebook How To: Customizing Your Status Updates

Did you know you can hide your status updates from select “friends” on Facebook? A relatively new feature, this is one of my favorite security updates that Facebook has done in awhile.

I have a lot of “friends” of Facebook. Now clearly in the world of Social Media, a “friend” is a pretty loose word used to describe your network of direct connections on Facebook, Myspace, and other such outlets. Many of these Facebook friends are (“in real life”) friends of mine, but there are many people on my friends list I haven’t seen in over a decade. And I think I’m not alone when I say that I have more than a few “friends” that are just acquaintances, in actuality. While it’s handy and fun and very interesting to keep in touch with people from the various times and travels in my life, sometimes what I want to share on my personal page with my good friends isn’t necessarily what I want to share with a girl I met a few times through a friend of a friend who found and friend requested me online. Facebook seems to have finally caught onto that sentiment, and introduced a more customized experience for when you type your latest favorite quote in the box that begs the question, “What’s on your mind?”

Here’s how you customize who can and cannot see your status updates.

  1. Sign into your Facebook Account, and click the Status Update bar. You can find this at the top of your News Feed on your Home Page,or to the right of your profile photo on your personal profile page (this goes for your business page as well)*Facebook tip: you’ll often see people write their status updates in the third person. Because your status update show up in your friends’ news feeds immediately after your name, you can use your name as the beginning of your update. For instance: in my status update box, I might write “is writing a blog post.” This will show up in my friends’ news feed next to a thumbnail of my profile photo, my name as I’ve opted to show it on my Facebook account, and my status update. So it reads like, “ Erin Inatsugu is writing a blog entry.”
  2. Type in your status update, and before you hit the “Share” button, notice the little lock icon to the left of the share button.
    Clicking this lock allows you to choose who will see that particular post both in their news feed as well as on your profile page. You can choose to show everyone, friends of friends, friends only, or you can get even more specific and customize – meaning you can allow or disallow select people to see your status update.
  3. Choose “Customize”.

    A dialogue box will pop up,

    giving you the option to “make visible” to certain people from your friends list

    or, if you’d rather narrow it down by people you do NOT want to see the posting, you can type in friends’ names to “Hide this from”.
    You can even choose to make this your default setting by checking the box in the bottom left corner of the dialogue box. Then hit “Save Setting”.

    *Keep in mind that this is different than your default privacy settings, which will override any privacy customizations you make to your individual postings. If you have your profile set to “private” overall, for instance, choosing the option to allow “everyone” to see your posting will not allow Facebook users who are not on your friends list to see that posting.
  4. This will close the dialogue box and bring you back to your status update in progress. Simply hit “Share”, and you’re done. To verify that your settings were saved, just roll your cursor over the little lock icon next to your posted update, and you’ll see a box pop up that displays the setting you’ve chosen.

Trying to Figure Out Facebook Privacy Settings?

It seems there has been a lot of talk lately about the Facebook privacy settings and how they can impact what information is shared about you. The Facebook privacy policy is one of the most extensive on the web, and it can take an hour or better to wade through what they have a right to do. So while everybody is up in arms, I’m fairly certain you would have been aware of the changes if you had the time or desire to read that document (being facetious here).

In the meantime, I’ve been trying to figure out what to do to secure my private Facebook information. While reading blogs and following information, I have yet to get a clear-cut answer. And then today on Mashable I read about a simple solution: Reclaim Privacy. It’s a simple a plug-in for your web browser that can scan your Facebook account and let you know what privacy settings allow your personal information to be shared.

I installed the plugin in less than 5 seconds (you just drag it to your bookmark toolbar), and in less than a minute I had my report. My personal information could be shared by any of my friends on Facebook. I corrected the setting, and now I got a green light – my privacy is once again secure on Facebook.

I hope you find this helpful. If you are tooling around on Facebook, feel free to become a fan of our Facebook page.

Adding Google Analytics to Your Facebook Page

You’ve got your Facebook Fan page, and you’ve set up the administrators, now is a great time to figure how to best utilize your energy and time in maintaining your page. Installing Google Analytics on your Facebook page can give you some real insight into what kind of marketing works best on this Social Media giant.

What Is Google Analytics?
According to the Google Analytics Website, it is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” In other words, it is a free service that extracts traffic information from websites and generates readable statistics about the visitors to that website.

How is it Beneficial to Analyze My Facebook Page?
Google Analytics offers you a clean, straight-forward way to see when you’re gaining traffic to your page, and what is drawing peoples’ attention once they get to your page. Maybe after you do a status update, you get 10 more hits, or you find out that when you post too many in a week, you actually get less traffic.

How Do I Do it?
Mahalo.com has a detailed, easy-to-follow guide to setting up Google Analytics on any web page.  This involves setting up an account with Google, and inserting Javascript into your pages. But we’ve also located a great blog post from the Social Media Examiner that gets into using and installing Google Analytics more specifically for your Facebook page. It will give you a step-by-step guide to setting it up as well as using it. You may even want to scroll down and read the user comments for some extra tips and discussions.

Let us know how it works for you! Were you able to easily install Google Anayltics on your page? Once you get used to using it, do you find it helpful in directing your Facebook marketing strategies?

Adding Administrators to Your Facebook Fan Page

Facebook’s Help Center  has some easy instructions for adding administrators to your Facebook Fan Page. We will walk you through each step to make the process even easier!
To appoint other users as Page Admins, take the following steps:

1. Select the “Edit Page” option when you are viewing the Page you currently administer.

This will take you to the Control page where you can edit your settings and applications.

2. Scroll down to the list of current admins on the bottom right column and click “Add.”

3. Choose the names of any people from your Friend List that you would like to add as Admins.

If the individual you wish to invite to admin your Page is not presently a member of Facebook, simply type their email address in the “Add Admins via Email” field. They can then register for the site and will be able to accept the admin request as soon as they join Facebook.


4. Click the “Add Admins” button.

The friends you select will be able to help you manage your Page. Every Admin can manage the Page from their own Facebook account using the Page Manager application.

You can an unlimited number of administrators for your Fan Page; just be sure that everyone who helps to administrate your fan page is “on the same page”

We welcome your feedback. How many administrators do you have for your fan page? Do you find it easier to have one person in charge, or is it helpful for your business to have additional administrators?