Adding Google Analytics to Your Facebook Page
You’ve got your Facebook Fan page, and you’ve set up the administrators, now is a great time to figure how to best utilize your energy and time in maintaining your page. Installing Google Analytics on your Facebook page can give you some real insight into what kind of marketing works best on this Social Media giant.
What Is Google Analytics?
According to the Google Analytics Website, it is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” In other words, it is a free service that extracts traffic information from websites and generates readable statistics about the visitors to that website.
How is it Beneficial to Analyze My Facebook Page?
Google Analytics offers you a clean, straight-forward way to see when you’re gaining traffic to your page, and what is drawing peoples’ attention once they get to your page. Maybe after you do a status update, you get 10 more hits, or you find out that when you post too many in a week, you actually get less traffic.
How Do I Do it?
Mahalo.com has a detailed, easy-to-follow guide to setting up Google Analytics on any web page. This involves setting up an account with Google, and inserting Javascript into your pages. But we’ve also located a great blog post from the Social Media Examiner that gets into using and installing Google Analytics more specifically for your Facebook page. It will give you a step-by-step guide to setting it up as well as using it. You may even want to scroll down and read the user comments for some extra tips and discussions.
Let us know how it works for you! Were you able to easily install Google Anayltics on your page? Once you get used to using it, do you find it helpful in directing your Facebook marketing strategies?
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This post was mentioned on Twitter by landaudesign: Are you using your Facebook Fan Page effectively? http://dld.bz/289 #socialmedia…
Simple and to the point, Thankyou Erin for not only laying out the facts and removing the fluff, but also for pointing out that you can install Analytics on your facebook page. I never even considered this as an option. Granted I do not use the social sphere to influence my brand (yet) but certainly when I do, the fact that i will be tracking my traffic sources will put me ahead of the game instantly
Thanks for taking my thinking outside the IM box.